Gone are the days where Marketers collect information about customer’s activities and getting updates from them manually. Using technology like Big Data algorithms is a more adoptable options today as Marketers these days could no longer create campaigns that are based on their intuition and experience.
Introduction of Social Media
Ever since the introduction of social media, Facebook (2004), Twitter (2007) and Instagram (2010), which allow user’s personal information to be readily available online and the content user’s likes and dislike are available publicly.
How Big Data track patterns?
Big Data has also made it possible to allow marketers to track patterns and trends of human behaviour. The user information are stored digitally which allow marketers to access and analyse information easily since it is based on user customised content in determining which content will be more engaging to them.
An Example of how Instagram use Algorithms:
One good example would be Instagram using algorithm to personalised user account by recommending based on which profile you searched, what post you like, comment and share, and which Instagram stories and IGTV content you love to watch. These information that are collected would appear on your explore page, it would be adjusted accordingly similar to your preference of what you might like or have not already follow.
Similar to search engines, it return different results when you search for a word in different locations, your search results will look differently depending on your account data.
Hence, this personalised result would give marketer access to reach specific audiences and create more effective campaigns in targeting audiences based on the audience interests or buying habits.
My Conclusion:
In today’s world, Big data has gained considerable attention as an effective tool for digital marketers to gain insight into understanding customer preference and meet the different needs of the audience across digital touch points.
My Question to you:
I have shared with you on how Big Data is so intelligent that it is able to understand consumer behaviour and preferences!
Do you agree with me that the Big Data plays an important role in today technology in filtering out what we like and dislikes? (Feel free to share your thoughts on Big Data on the comments section below, and I would reply to them asap!)
For Further Readings…
- What it is and why it matters?
- Big Data Marketing 101
- How brands are using big data analysis
- 8 real Big Data Marketing
Cecilia's Blog 
Big data is really helpful not only to the marketers but to consumers. They can expect future consumers easily. How do you think marketers can use it?
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Thank you for your pointers ! To answer you point, Marketers uses algorithms to read consumers and understand their patterns this would allow them to be understand the consumer better and ensure that consumer only see items that interest them so that the checkout rate is higher ! This would allow organisation sales to increase and increase consumer loyalty!
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I totally agree with you that using Big data is an effective tool for digital marketers to gain insight into understanding customer preference ! I have learnt more about Big data !
Thank you 🙂
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You are welcome ! Thanks for the read Amelia! I hope you enjoy my blog!
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I agree! It is certainly an effective tool and I think all digital marketers should familiarise themselves with the Big data!
Thanks for the info!
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You are welcome Nicola ! Yes everything about Marketing is changing ! I am really happy you learn somethin from my blog!
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Data is becoming more important as technology evolve and more integrated in everyday life. It could definitely help in marketing , nice post
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Thank you for the kind encouragement ! Yes Marketing will transform data differently and it would be cool to fuse Marketing and IT together as it works wonders!
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Thanks for your post on Big Data! I definitely learned a thing or two!
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Thank you ! I hope you enjoy reading my blog post!
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Big Data has greatly changed the way marketers or businesses are able to understand market trends. Furthermore, traditional market research maybe insightful is usually more expensive and may possibly be too niche as it only focuses on a small group of target audiences. nevertheless, each form of data, have its own benefits, don’t you agree?
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Yes i agree each form serve different purposes! However, for marketing traditional methods are more expensive, and now a days, companies are more digitise and they would encourage having online marketing such as use Algorithms to gain insights of consumer patterns. It is much more easier and less time consuming ! So i believe other methods still works wonder , just that depending on how much budget you have to conduct what test!
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Hello, this post gave a brief description of how Big Data is and helps in modern world, marketer should gain some understanding on how it works to better reach out, agree to your point!
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Thank you Dian Tian ! Yes I believe that Big Data play an important role in Technology in changing it to be better and convenient too!
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Your blog on big data enlightened me! I know it is important to marketers and the business sector but never dive deep into how! Thanks!
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Thank you for the kind words! I will work on to do write better blog posts!
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In today 2020, I believe big data plays a big part in the smart device system. Our data are being use to gather more information in regards to our interest where company use those data to promote things we like
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Yes Big data, are being used by company to understand consumer better. However, there is also a risk in invading our privacy. Therefore, it is good that our government implemented a privacy protection act to protect the citizen. Stay Safe!
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Big data is really important and saves us a lot of time. Its interesting to know how it works & how it benefits us.
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Thank you for the kind response ! Yes it really benefit us but do remember to not be complacent as not to anyhow share personal information online to protect your information leaked to others!!
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Great post! Just a quick question, will users’ private information being tracked since Big Data made it possible to allow marketers to track users’ patterns?
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Thanks for the comments ! Yes Big Data really did a good job in analysing the user to provide detailed analysis to ease convenience in consumer! but to answer your question Big data will not be able to track personal information if the user did not post anything personal online. Hence, data would be safe under SG government Data policy ACT protecting our personal information to be kept. If anyone access to it, it will be breaching the Personal Data ACT.
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I agree that Big Data is important in this Information Age. Gone are the days when we plow soil and grow crops. In today’s context, information is King and companies with the right information and analysis are the ones who will win. To push traffic, companies ought to find out what consumers like and dislike through the vast amount of content out there and entice consumers with content, product and services that they like. Overall a great read (:
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I am so happy that you enjoy my content in my blog i will work hard to produce better content!
Yes I agree with you that for business to push traffic definitely they need to understand how to reach to the sight of the consumer and get their interested in our product! It would be important to get accurate information to get ourself updated and be attentive to all information ! Too many information are available online so to reach out to them to latest technology would be big data in analysing their patterns and behaviour ! Thank you so much for sharing with me !
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Yes, with big data, I believe can make a difference to a company and can easily gather data that is more important or essential. However, with the big data being so intelligent, would it also have some other risk such as invading privacy? If so, what other measures could you think to overcome this?
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These days, Big Data has really greatly changed the way marketers or businesses are operating to get a better understanding with the market trends and customers’ preferences. As a user that uses google frequently to find different products that I’m interested in, I can see how the searches impacted and influenced the advertisements and search results that would be shown on my phone.
However, I think that at times, we might accidentally click on an advertisement, and for the following weeks, or so, we will be constantly receiving the same things. Which can really be annoying and bothersome.
Nonetheless, Big data do help businesses to find their interest group and vice versa. Do you also experience unwanted advertisements?
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Oh talking about unwanted ads , i do face same situation as you! it can be quite annoying sometimes as it happen in a split seconds that I might not even have notice it until i receive notification from it!
Big data on the other hand only share what you have click before and they will assume that that is your preference hence they started suggesting it to you, so whatever you click although might be for fun or for one time purposes, but Big data algorithms remember everything and keep track of the daily patterns and would always share back similar content to you! So be safe and I would advise you to read and press the website slowly so that they could keep track of the right information of you properly and give you only the right content!
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Yes, I agree that the Big Data plays an important role. Big Data has greatly optimized data structures, to provide quality products to the consumers. I believe this is relatable to many of us, as we are provided with content that we are more likely to be interested in on social media. Thanks for sharing!
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You are most welcome ! I believe that social media is a rise, our information will be stored more in Big Data leading it to remember out purchasing pattern and behaviour! Do remember to post right content so that information will not be stored in Big Data!
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